Hasbro has begun letting consumers create toys based off the company’s properties through 3D printing, starting with My Little Pony.
Variety reports that Hasbro has teamed up with Shapeways for SuperFanArt, a website where fans can make their own designs or purchase toys from other artists. My Little Pony creations from the website will be on display this week at San Diego Comic-Con.
But My Little Pony is just the start for Hasbro with SuperFanArt. The company also plans to add other brands in the coming months, such as Transformers, Monopoly, Magic: The Gathering, and Nerf.
“Many fans of our brands have remarkable creative talents and SuperFanArt empowers these artists to create unique expressions of Hasbro brands,” said John Frascotti, chief marketing officer of Hasbro. “By partnering with Shapeways, the largest online marketplace for custom 3D-printed products, we are able to provide artists with an unprecedented opportunity and also provide brand enthusiasts with access to unique one of a kind creations.”
While the venture is starting with toy-based properties, it’s not hard to imagine how Hollywood could use SuperFanArt to get consumers more invested in blockbuster films and TV series. Stay tuned for more on these 3D-printed toys.